Guernsey Research

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"We sell through a reseller channel and have low visibility to our customers. We need to understand how satisfied customers are with the complete purchase process." We want to...
bullet Assess the effectiveness of our resellers. We need to understand from the customer's perspective
  • How involved are resellers in the purchase process, what is the trend?
  • What drives purchase timing?
  • by product line, SKU
  • by geo, region, country
  • by Partner Program
  • by Promotion
  • by Loyalty Program
  • Consistently and accurately over each quarter.
  • more...
bullet Gain insights on buying dynamics, who participates in the purchase process, why did they select us over the competition? We need to understand
  • Why did they reject our competitors?
  • Who participates in the purchase process?
  • How long does this process take?
  • How deeply did they consider alternatives?
bullet Measure satisfaction with the elements of the purchase process over time. We want to determine
  • Satisfaction with pricing.
  • Satisfaction with configuration
  • Satisfaction with selection
  • Over time, by geo, by product line
  • What is the trend, are we improving?
Guernsey Research solves these problems for technology vendors. Our core competency is a proven customer research methodology that yields accurate customer data. We will deliver a program that can help you understand your customers' purchase process, in detail. Call us now for an overview.