||Spreadsheet forecasts can offer only
2 dimensions, a product category over a timescale. To simulate
additional dimensions analysts add spreadsheets to the original.
Unfortunately this is largely ineffective, the result only creates
additional 2-dimensional views. For example:
- Adding regional (8 regions) forecasts to a single worldwide
product revenue forecast requires a new spreadsheet for each region
(9 spreadsheets total).
- Adding size of business (5 levels) to these regions requires 45
- To add installed base, units, and average selling price requires
- There are research companies that do this. It is extremely
complicated, time-consuming, and very dependent on the skill of the
analyst (hence varying in quality and error-prone).
- Because better tools are not readily available research
companies are forced to deliver summary data, or put a very high
price on custom research to deliver the level of detail that their
Research solves this problem.
||Spreadsheets are inherently
unidirectional. Either all modifications are made at the detail
level and roll-up to the summary, or all modifications are made at
the summary level and distributed via allocations-percentage
splits-to the detail level.
- As the number of dimensions increases the forecast model soon becomes
complex and inflexible.
- Analysts would like the flexibility to enter data both at the summary and the
detail level. Top-down as well as bottom-up.
- Guernsey Research
solves this problem.
||Often an analyst will have knowledge
about a market that is impossible to convey in a 2D format. Client
interaction with analysts is good, but it is better to leverage
their knowledge in the information they publish